An illustration showing an Allegiant plane swallowing a Sun Country plane.
North America

The Sunshine Merger

North America

The Sunshine Merger

January 2026
36 min read
Gordon Smith and Jay Shabat
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Skift Take

Allegiant and Sun Country are merging at a time when low-cost models are under pressure – and even Delta is flagging weakness in its Main Cabin. In this week's feature story, we explore the strategic logic, risks, and opportunities behind the low-cost leisure tie-up.

Issue Overview

Allegiant and Sun Country are merging at a time when low-cost models are under pressure – and even Delta is flagging weakness in its Main Cabin. In this week's feature story, we explore the strategic logic, risks, and opportunities behind the low-cost leisure tie-up.